Warehouse racking with a Geek+ RoboShuttle system and a Geek+ mobile robot.

UK Fulfilment for Overseas E-Commerce Brands

Your brand. Your customers. Your UK operation. In trusted hands.

Your UK fulfilment team, working as part of your business. Stay connected to your stock, orders and the people looking after them, wherever you are based.

Tell us about your UK operation

Your UK operation should feel close even if you are not

Growing your UK business should not mean losing sight of your stock or wondering who to call. Whether you are setting up UK fulfilment or moving from another 3PL, you need people you can trust to look after your products and keep you informed.

That’s where Pro FS comes in: your UK fulfilment team, keeping you connected to your stock, orders and customers.

20 plus Years of Experience

Parcels travelling along a conveyor in the Pro FS fulfilment centre
Pro FS team members gathered in the fulfilment operation

Experienced people who know your business

At Pro FS, you work with experienced people who get to know your business. Some have been with us for more than ten years. You stay focused on growing your business while we take care of the day-to-day fulfilment.

We already work with established brands from Canada, Australia and the USA, so we understand what matters when your fulfilment team is thousands of miles away. You can plan your UK expansion without leaving your office, and you are very welcome to visit Milton Keynes, see the operation and meet the people looking after your business.

Setting up your UK operation?

You do not need to set up a warehouse or recruit a UK fulfilment team from scratch. We help you plan stock arrivals, connect your sales channels and prepare the day-to-day operation, with introductions to specialist partners where needed.

Changing your UK fulfilment provider?

Tell us what is not working with your current setup. We will work through the stock, systems and service changes with you and agree the handover plan before the move.

A low autonomous mobile robot carries a grey tote through an aisle of tall racking. The clip then shows warehouse storage and an operative working in the picking area. There is no sound or spoken information.

Live data. A clear view of your UK operation.

Get full access to live stock and order data, with reporting to help you plan and manage your UK business. Behind the scenes, our warehouse systems work with the robotics to support picking and stock movements.

Our experienced IT team will guide you through the initial integration and launch, then support new connections and developments as your business evolves.

Room for your UK business to grow

Your UK operation needs room for more orders, new products and the next stage of your business. Our Milton Keynes facility combines 165,000 m³ of total facility capacity, automation and experienced people, giving you an established UK base. As your business develops, we work with you to plan the space, stock handling and fulfilment processes it needs.

Elevated lake-facing view of the Pro FS fulfilment facility, with the building and Willen Lake visible
Boardroom overlooking Willen Lake at Pro FS
Overhead view of warehouse automation, storage racking and mobile robots at the Pro FS facility

Planning your UK Fulfilment

  1. Step 1: Assess your operation

    Share your products, UK orders, channels and what you want to change. We assess the fit and the scope together.

    What to agree: Assess your operation

    What should we discuss before you choose a UK fulfilment partner?

    Tell us whether you currently ship to UK customers from overseas, run your own warehouse or use another UK 3PL. A lower initial UK order volume can be part of an established overseas brand’s launch plan; it is not considered in isolation.

    • Products, dimensions, weights, handling restrictions and number of SKUs.
    • Current and expected UK orders, order-line mix, seasonality and channels.
    • Launch or transfer timing, existing stock location and handover arrangements.
  2. Step 2: Confirm responsibilities

    Confirm who will handle freight, imports, customs and any tax or regulatory requirements. Pro FS will explain its fulfilment requirements and can introduce specialist partners where needed.

    What to agree: Confirm responsibilities

    Who is responsible for VAT, customs and product compliance?

    Your brand and its appointed specialists confirm the trading structure, VAT position, importer, customs representation and product requirements. Pro FS coordinates the agreed fulfilment arrangements and inbound requirements. For Northern Ireland or onward EU sales, ask your advisers to confirm the relevant destination rules.

    • Identify the importer and who will prepare and submit customs declarations.
    • Confirm VAT, EORI and product-specific requirements with the relevant advisers.
    • Agree the records Pro FS needs before accepting the inbound shipment.
  3. Step 3: Agree services and costs

    Agree fulfilment, storage, shipping and returns, with a clear charging basis and any additional work identified.

    What to agree: Agree services and costs

    Which services and charges should your proposal cover?

    Import duty, import VAT and specialist-adviser costs need a separate assessment.

    • Agree the service scope, charging units and assumptions in writing.
    • Separate recurring activity from setup, exceptions and special projects.
    • Confirm carrier options, agreed dispatch arrangements and returns handling.
  4. Step 4: Prepare systems and stock

    Have your UK VAT registration in place before sending stock to Pro FS. Prepare your product data, systems connections and stock for your first delivery.

    What to agree: Prepare systems and stock

    What must be ready before you send stock?

    • Provide Pro FS with the registration details requested during onboarding.
    • Supply accurate SKU information, barcodes, product dimensions and weights.
    • Agree sales-channel connections and integration responsibilities with Pro FS.
    • Book your delivery and prepare carton or pallet labels and stock quantities to meet our inbound requirements.
    • Arrange freight and customs with your appointed providers. Ask them to confirm the shipment documents and references needed, including the commercial invoice, packing list, commodity codes, origin and values where applicable.
  5. Step 5: Test and go live

    Reconcile stock and test the order journey, packaging, exceptions and returns before releasing live orders.

    What to agree: Test and go live

    How do we test the operation before go-live?

    Include an exception and a return where relevant, not just a straightforward order. Confirm who signs off each test, who can release orders and how the first trading period will be reviewed. Launch timing depends on the arrangements agreed for your operation.

    • Reconcile received stock and resolve shortages or data mismatches.
    • Test order, inventory, packaging, carrier and returns workflows as applicable.
    • Record approvals, release permissions and launch support contacts.
  6. Step 6: Improve and scale

    Plan stock, promotions and new products together, reviewing reporting, agreed processes and delivery rules as your business grows.

    What to agree: Improve and scale

    How will we improve and scale the UK operation together?

    Discuss changes to products, packaging or destinations with us so we can agree the handling and delivery requirements before they change.

    • Use agreed reporting and contacts to raise and follow through issues.
    • Plan replenishment and promotions around your stock and order profile.
    • Review changes to products, packaging, destinations and operating procedures.

“I can’t recommend Pro FS highly enough. They are our most reliable 3PL partner globally.”

SVP, CX & OPERATIONS

International Tech-focused Beauty Brand

“Pro FS have great systems which they keep investing in but more importantly they have wonderful, dedicated staff to make it all happen.”

Tim Naughton

Managing Director

Practical questions

Helpful answers for planning the move and running your UK operation day to day.

Getting started

Can you support an established brand with lower initial UK volumes?

We typically work with brands shipping from around 1,000 orders per month, but volume is only part of the picture.

More detail: Can you support an established brand with lower initial UK volumes?

We also consider your products, fulfilment requirements and growth plans. Established overseas brands entering the UK may start with lower UK volumes. Talk to us about your business so we can explore the fit together.

How do you keep orders moving when we change fulfilment provider?

We plan the change carefully with you to minimise disruption to your orders.

More detail: How do you keep orders moving when we change fulfilment provider?

We review stock records, integrations and the handover, agree responsibilities and timing, and test the order journey before supporting your launch. When Pro FS moved into the current Milton Keynes facility, we continued dispatching clients’ orders throughout the move. Your transition plan will reflect your own operation and requirements.

Do you act as importer of record or provide tax advice?

No. Pro FS takes care of your fulfilment. Acting as importer of record and providing tax or legal advice are outside our service scope.

More detail: Do you act as importer of record or provide tax advice?

You will need the appropriate importer and advisers in place. Pro FS coordinates the agreed fulfilment arrangements and inbound requirements.

Can you help us find support with UK and EU VAT?

We can introduce you to specialist partners who can help with UK and EU VAT requirements, registration and ongoing reporting.

More detail: Can you help us find support with UK and EU VAT?

They will advise on your business’s circumstances while we coordinate the fulfilment arrangements with you.

Does UK fulfilment remove the customs requirements for EU orders?

No. Holding stock in Great Britain does not remove the customs, VAT or product requirements that can apply when goods are sent to the EU.

More detail: Does UK fulfilment remove the customs requirements for EU orders?

Ask your advisers to confirm the arrangements for each destination and sales model.

Day to day

Can we choose our carriers and delivery rules?

Yes. We offer access to most major carriers, with delivery rules that can be as simple or detailed as your business needs.

More detail: Can we choose our carriers and delivery rules?

You can use one straightforward delivery rule across your orders, or tailor selection by SKU, weight, order value, destination and other agreed criteria. Options include carriers such as Royal Mail, DPD and Evri. We help you set up and review the rules and services that suit your products and requirements.

Can you trace batches, expiry dates and serial numbers?

Yes. We record batch and lot information against every order so we can trace which stock was dispatched.

More detail: Can you trace batches, expiry dates and serial numbers?

Our systems support first-expiry-first-out (FEFO), first-in-first-out (FIFO), expiry-date tracking and serial-number recording. Our in-house Inventory Management and Quality Control teams help apply the handling and stock-rotation requirements agreed for your products.

How will our UK returns be handled?

We receive, inspect and record returned products, then provide automated reporting and confirmation so your team can process the refund.

More detail: How will our UK returns be handled?

We agree the checks, records and next steps for your products, including restocking, repacking or other handling. The returns confirmation gives your team the information needed to take the refund forward.

How do we stay in control of our UK fulfilment from overseas?

You can follow your stock and orders through our systems and speak to a UK team that knows your business.

More detail: How do we stay in control of our UK fulfilment from overseas?

We agree contacts, reporting and how issues are raised and taken forward, taking time differences into account. Discuss the communication and escalation arrangements your operation needs with us.

Can you support promotions and growing order volumes?

We work with you to plan stock, promotions and changing order volumes as your UK business grows.

More detail: Can you support promotions and growing order volumes?

Share forecasts, new products and replenishment plans in advance. We discuss packaging and carrier-rule changes with you, then review the agreed processes together as requirements develop.

What goes into a fulfilment proposal?

Your products, stock and order profile shape the proposal. We explain what each service includes, how charges are calculated and any additional work your operation needs.

Fulfilment

Inbound receiving, counting and checks, followed by outbound picking, packing and dispatch preparation. Your proposal also covers packaging materials, branded presentation, assembly and any special handling.

Storage

Storage suited to your products and stock levels, with a clear measurement and charging basis. We also discuss inventory checks and any batch, lot or expiry-date requirements.

Traceability and stock control

Inventory management and quality control

Read about inventory management

Shipping

Shipping can be kept straightforward, with one delivery rule across your orders, or tailored in detail by SKU, weight, order value and destination. We offer access to most major carriers, including options such as Royal Mail, DPD and Evri, and help you set up and review the approach that suits your business.

Returns

We receive, inspect and record returned products, with automated reporting and confirmation so your team can process the refund. Loop integration can support your returns workflow. We agree how products are restocked, repacked or handled next.

Import duty, import VAT and adviser costs need their own assessment.

Read what affects cost per order

Which registrations and shipment references are different?

Company, tax and customs records

UK company incorporation

A corporate-structure decision. Registering a UK company is not the same as registering for VAT or obtaining an EORI. Ask your advisers which structure suits your trading arrangements.

Register as an overseas company

UK VAT registration

A tax registration with requirements that depend on your establishment, stock, sales model and channels. An overseas business can have UK VAT obligations without being a UK-incorporated company. Obtain advice before trading.

VAT and overseas goods sold directly to customers in the UK

GB EORI

A customs identifier used for relevant movements involving Great Britain. Confirm which EORI is needed and the customs representation arrangement. If an importer is not established in the UK, HMRC says an agent acting for it on a Great Britain import can act only as an indirect representative.

Who should register for an EORI number

Movement Reference Number (MRN)

A reference assigned to a particular customs declaration, not a standing business registration. Your customs agent should confirm which references and documents apply to each shipment. On relevant routes a separate goods movement reference may also be required.

HMRC Customs Declarations glossary: Movement Reference Number

This guide focuses on stock imported into Great Britain for fulfilment from Milton Keynes, England. Northern Ireland and onward EU sales can involve different rules. It is a planning guide, not tax, customs or legal advice; confirm your arrangements with qualified advisers before shipping or selling.

Useful resources and official guidance

Read the VAT-support FAQ.

Further Pro FS reading

What does FHDDS approval mean for our brand?

Professional Fulfilment Services Limited is approved by HMRC under the Fulfilment House Due Diligence Scheme (FHDDS), approval XCFH00000100029, for our Milton Keynes facility. The scheme requires approved fulfilment businesses to carry out due-diligence checks and keep records for overseas customers.

This approval concerns the fulfilment business. It does not replace your own VAT, customs or product obligations. You and your appointed providers remain responsible for imports and customs; Pro FS does not arrange them.

Check our entry on HMRC’s official register

Official planning guidance

Official guidance to help you plan your UK operation. Last reviewed 29 October 2026.